VILLAGE ICE CREAM
Village Ice Cream is a summer staple, and for their Britannia and Garrison locations, we gave each shop a distinct personality. Village Garrison took on a moody, retro vibe, while Village Britannia was bright, fresh, and clean. In both spaces, we highlighted the fascinating production of the small-batch ice cream by providing views into the ice cream laboratories. We played off the social aspect of going for ice cream and created spaces for people to stand and mingle, both indoors and out.