With a boxing studio reminiscent of a nightclub, dedicated retail space showcasing glam black and white boxing gloves, and a healthy juice and coffee shop – suitably named "Yo Adrian!" – UNDRCARD is anything but your typical fitness studio. Inspired by the urban boxing scene in Chicago, New York, and London, we created an underground, urban vibe, while maintaining a welcoming environment suitable for newcomers and seasoned boxers alike.
We broke up the large two-storey space by creating literal boxes throughout, with white wood framework land-marking the reception, retail, and café areas, and the regulation-size boxing ring serving as a focal point. We played with scale and focused on nodes to develop a customer journey throughout the space, providing a variety of touch-points for trainers to interact with guests and guests to interact with each other.