THE WEDNESDAY ROOM
brand identity by little sister creative
The Wednesday Room is the lovechild of a sophisticated 60’s lounge and your eclectic uncle’s basement (don’t lie, you know exactly which uncle). Rich wood paneling, textured plaster, mixed metals, and luxurious textiles create a distinctly residential feel, providing a comfortable environment where guests are encouraged to linger. The space features many custom furniture and lighting pieces designed by the interiors team and manufactured through McKinley Burkart’s own manufacturing and procurement company, Tableau.
The well-known Tribune Block space offered distinctive characteristics for the design team to work with, including stone walls, pressed tin ceilings, and hardwood floors. These features add to the eclecticism and layered textures throughout, resulting in a familiarity and sense of nostalgia, feeling as if the lounge has been there all along. With a brand focus on hospitality, the design truly is about the people – creating a classy lounge atmosphere mixed with a laid-back, retro-vibe. This provides the perfect ambiance to kick-back and relax but still feel like a night out.
Our branding division Little Sister gave The Wednesday Room a distinct identity. Playful icons pay homage to Stanley Kubrick films including The Shining, 2001: A Space Odyssey, Dr. Strangelove, and Lolita; this nostalgic nod likely only recognized by the most die-hard fans. With a multitude of applications throughout the project, these icons adorn coasters, stirsticks, and menus, establishing The Wednesday Room as a blast from the past.