When La Maison Simons selected their Calgary location, they chose a heritage building located on Stephen Avenue, a busy pedestrian promenade. Our primary architectural goal was to conserve the history of the Lancaster building and integrate it with the adjacent TD Square. We focused on simple, yet powerful strategies intended to highlight and celebrate the architectural features of the Lancaster Building. Architecturally, our approach combines the conservation and reconstruction of the historic site, balanced with modern interventions that activate the streetscape. This strategy breathes new life into the building, sparks curiosities, and renews the city's appreciation for Calgary’s first skyscraper.
A continuous ribbon weaves together old and new, peeling away at the corners to encourage fluid pedestrian movement in and around the original structure.
We incorporated drapery on all levels of the Lancaster building to create softness and intrigue from the street. This further reinforces moments of visible connection, and the veil of drapery speaks to the human scale and tactility of textiles. This is layered with a full building illumination that emphasizes the historic detailing and highlights human moments within the space.
95,000 square feet
one maison simons experience
Working with almost 100,000 square feet and twelve departments across four stories and two buildings posed a complex design challenge. We wanted to create unique experiences throughout the store while maintaining a cohesive customer experience. The clothes featured in each department and the potential shoppers who might buy them served as the primary source of inspiration for each department.
We began by exploring the persona of the Simons shopper for each department. We identified what might influence that particular person, be it fashion, travel, food, or pop culture. We then embedded these references within the store through design details, custom fixtures, and art, making the departments inherently relatable to their target demographic.