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ROCKY MOUNTAIN SOAP COMPANY

 

ROCKY MOUNTAIN SOAP COMPANY

Rocky Mountain Soap Company is an established and well-loved Canadian brand based out of Canmore.  Their products are 100% natural and toxin-free, and they wanted their stores to intuitively communicate their brand promise.  The clients had a clear mantra: “cleaner bodies, cleaner world,” that needed to be communicated authentically in the space. We developed a serene, pure, toxin-free store to showcase their beautiful products and the natural wholesome ingredients.   The shopping experience is designed to be a stress-free and educational customer journey, allowing the customers to experience the benefits of the products in a tactile and meaningful way.

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In order to communicate the RMSC values of fresh and natural, we sourced materials that are inherently healthy, such as reclaimed wood wall paneling, a clay wall-finish that actually purifies the air, and lots of living plants to improve air quality.  Many of the pieces in the space have a story, and in some cases, a second life, from from the illuminated jars of natural ingredients, to the reclaimed marble table tops.  Everything in the Rocky Mountain Soap Company store was thoughtfully designed to inspire customers to make a small shift and choose products that nourish the body and protect the earth.

 
 
 
 
 
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“McKinley Burkart successfully captured our brand and raised the standard for a new store design. Customers are still talking about how much they love the store and we are exceeding our sales targets.”
— karina birch, co-owner, rocky mountain soap company
 
 
 
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The educational component of the shopping experience is critical to Rocky Mountain Soap Company.  Their mandate is to educate people about how beauty products affect their health, and the built store is the brand's most powerful tool in doing so. 

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