mckinley burkart
McKinley Burkart_Earls Westhills (4).jpg

EARLS KITCHEN + BAR

 

EARLS KITCHEN + BAR

This rapidly expanding and well-loved chain partnered with us as they started a fresh chapter in the Earls story, set to open multiple new locations and positioning themselves to move into the US market. To strengthen their identity and set our client up for success, we designed an experience that is cohesive across multiple locations, ensuring alignment with the national brand.  Inspired by the cuisine, simple food presented beautifully, we started with a timeless palette with a California-inspired ease.  

McKinley Burkart_Earls Westhills (4).jpg
 
 
 
 
 
McKinley Burkart’s work will change the destiny of Earls forever.
— mo jessa, president of earls
 
 
 
 
McKinley Burkart_Earls_Crossroads (31).jpg
McKinley Burkart_Earls_Crossroads (52).jpg
 
 
 
 

we took what had made earls successful and established a new vocabulary for how guests connect with the brand.  

 
 
 
 
 
Earls Crossroads

Earls Crossroads

 
 
 
 
“We embraced the playful ease of Earls and updated it for a new generation of diners.”
— walker mckinley
 
 
 
 
McKinley Burkart_Earls_Crossroads (78).jpg
Earls Crossroads_Maya Gohill (1).jpg

We commissioned Canadian artist, Maya Gohill, to come up with her own interpretations of the beloved Earls mascots: a pig, a parrot, and a monkey. 

McKinley Burkart_Earls_Westhills (93).jpg
McKinley Burkart_Earls_Crossroads (65).jpg