EARLS KITCHEN + BAR
This rapidly expanding and well-loved restaurant chain partnered with us as they started a fresh chapter in the Earls Kitchen + Bar story, set to open multiple new locations and positioning themselves to move into the US market. To strengthen their identity and set our client up for success, we designed an experience that is cohesive across multiple locations, ensuring alignment with the national brand. Inspired by the cuisine, simple food presented beautifully, we started with a timeless palette with a California-inspired ease.
we took what had made earls successful and established a new vocabulary for how guests connect with the brand.
We commissioned Canadian artist, Maya Gohill, to come up with her own interpretations of the beloved Earls mascots: a pig, a parrot, and a monkey.